Record visitors for

Following the launch of the new campaign ‘s1jobs gives you the horn’, we have noticed traffic soar to the highest level since January 2016. Over 70,000 visitors were recorded on s1jobs in just one day (Wednesday 13th September) and a record number of 818,001 visited in September.

The campaign tagline sets to shock, cut through the crowded digital space and grab the attention and imagination of a younger digital audience. However, as the campaign progresses, the method in our madness is becoming more apparent.  Utilising the Unicorn, Scotland’s national animal, as the lynchpin of the campaign with stories of bravery, uniqueness and exceptionalism acts as powerful motivation for Scottish jobseekers to take the leap and find a better job.

The new adverts have already ranked up over 1.5 million views on social media in just five weeks, across Facebook, YouTube, Instagram, Twitter and Snapchat with almost 500,000 views on Twitter alone.

Wendy Pauley, s1 Marketing Director said: “Traffic to our site increased almost 30% week on week as we really start to see the campaign build momentum, resulting in Wednesday being our best day in nearly two years.”

“Our ad has been designed to appeal to a younger audience, and that’s exactly what it’s doing, with an increase of 25% in 18-24 year olds visiting our site since the campaign launched. The ad has raised a few eyebrows, but has more people than ever talking about”

With unemployment rates at their lowest levels in over 25 years (down to 3.8% according to The Office for National Statistics), s1jobs is in a unique position as part of Scotland’s largest multi-channel media owner, Newsquest. s1jobs can offer employers access to a combined digital and print audience of  six million potential jobseekers every month.

View the ad here:

Find out about Scotland’s national animal, the Unicorn

s1jobs has over 6,000 jobs live across Scotland, including over 1,700 part-time vacancies: