s1jobs welcomes International HR Expert, Matt Alder in a series of guest blogs.

Employer Branding has never been more critical. Long-term skill shortages, uncertainty around immigration and the challenges created by digital transformation means that an ever growing number of employers are finding it difficult to attract the talent they need to their businesses. In such a candidate driven market, companies must offer a compelling and persuasive case to convince the best people to join them, and a strong employer brand is critical to achieving this.